About Fiore Designs
Led by Creative Director Masha Filatova, Fiore brings together seasonal sourcing, natural movement, and a precise sense of occasion.
Growing up in a small town south of Moscow, surrounded by woods and open fields, I was always drawn to nature and the way it holds the present moment. Some of my earliest and most vivid memories are rooted in being outdoors. Summers were spent foraging, collecting mushrooms and berries to prepare for the winter. My dad would take us fishing and camping, and I spent hours walking alongside my mother, exploring different types of mosses and flowers, drawn to the quiet beauty in the smallest details. No one taught me to look at nature that way. It was instinctive, a natural curiosity to find and hold onto these small treasures.
Those moments shaped not only my connection to nature but also my understanding of beauty, presence, and a deep sense of family and togetherness. That connection stayed with me, and over time, it became the foundation of everything I create today. A few years ago, I acquired a long-standing floral studio in Los Angeles with a clear vision: to shape it into an intentional, design-driven, and deeply personal service.
At Fiore, we value communication, transparency, and a genuine commitment to quality. We care deeply about the experience behind every order. Each arrangement is created with intention, reflecting not just a palette or a brief, but a feeling, a moment, a person. It is not just about flowers. It is about shaping the moment that stays with you, one arrangement at a time.
Warmly,
Masha Filatova
Owner & Creative Director
The Shop handles the flowers you need today. The Studio handles the spaces, events, and gifts that need a clearer point of view.
This is the side of Fiore people call when they need to get out of the dog house. Order online by noon, Monday through Saturday, and your arrangement goes out the same afternoon across Los Angeles. A full refund is yours within forty-eight hours if it does not feel right.
For weekly florals, weddings, events, and corporate gifting, your flowers should match the space, the timeline, and the feeling you are trying to create. Every engagement begins with a conversation, and the proposal is shaped around your brief.
Your arrangement starts at the market, not in a box. We source at the LA Flower Market each week and hand-select stems for freshness, movement, and how the palette will read in your home, on your table, or at your venue.
Your flowers are arranged in our Culver City studio, by hand. Nothing is drop-shipped. Nothing is pre-made. If it arrives at your door or installation site, it was built here for that order.
Your piece should look considered from every angle. That is why we use texture, shape, and restraint instead of filling a vase for volume. The result is the kind of arrangement photographed more than most dinners.
“I searched all over the West Side for a florist who could bring my dream City Hall wedding bouquet to life, and I'm so glad I found her. I sent her a reference photo, and she absolutely nailed it.”
“I first discovered them through the breathtaking arrangements they create for our corporate office every week, each one a showstopper. Every piece they design is nothing short of a masterpiece: unique, elegant, and unforgettable.”
“Just WOW. I ordered a designers choice arrangement as a surprise for our marriage anniversary and Masha and team did not disappoint!!! This arrangement was so fresh, so beautiful and most importantly my wife was so happy :))”
“I searched all over the West Side for a florist who could bring my dream City Hall wedding bouquet to life, and I'm so glad I found her. I sent her a reference photo, and she absolutely nailed it.”
“I first discovered them through the breathtaking arrangements they create for our corporate office every week, each one a showstopper. Every piece they design is nothing short of a masterpiece: unique, elegant, and unforgettable.”
“Just WOW. I ordered a designers choice arrangement as a surprise for our marriage anniversary and Masha and team did not disappoint!!! This arrangement was so fresh, so beautiful and most importantly my wife was so happy :))”
A note, a brief, a mood board, or a date on the calendar. Every conversation begins the same way — with a few minutes to understand what you need.